ANALYSIS OF OFFLINE STORE ATTRIBUTES TOWARDS CUSTOMER PURCHASE BEHAVIOUR DURING COVID-19 IN THE COSMETIC INDUSTRY
Indonesia's cosmetics sector continues to perform positively, brought by the country's expanding middle class to upper customers and technology development, particularly among Indonesian females. The existence of physical stores plays a significant role that affects customers' decis...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57222 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
