MEASURING THE INFLUENCE OF GAMIFICATION FEATURES TO NEEDS SATISFACTION, THE CASE OF SHOPEE TANAM GAME
Following the era of digital retail strategy, gamification has become an essential service marketing technique used by e-commerce companies. Studies have shown that gamification marketing increases customer satisfaction through the usage of gamification features as parts of gamification mechanics...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57360 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |