THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE IN BY.U TOWARDS CUSTOMER BUYING DECISION

• المؤلف الرئيسي: Nadissa Aliya Kadar, Karyn
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/57364

The world evolves and so does our technology, shifting trend and behaviour changes amongst generations has led companies to innovate and provide new experiences to attract the customer’ hearts. In Indonesia, one of the biggest internet providers, Telkomsel, launched a new line of products named b...