DEVELOPMENT OF DAIHATSU BRAND EQUITY IN BANDUNG AREA
ABSTRACT: <br /> <br /> <br /> <br /> <br /> PT. Astra Daihatsu Motor Tbk. (PT. ADM) is one of the single brands holding of Japaneses car agent in Indonesia. PT. ADM is part from PT. Astra International Tbk. In 2004, total sales from Daihatsus products in Indonesia...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/5749 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |