DEVELOPMENT OF DAIHATSU BRAND EQUITY IN BANDUNG AREA

ABSTRACT: <br /> <br /> <br /> <br /> <br /> PT. Astra Daihatsu Motor Tbk. (PT. ADM) is one of the single brands holding of Japaneses car agent in Indonesia. PT. ADM is part from PT. Astra International Tbk. In 2004, total sales from Daihatsus products in Indonesia...

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Bibliographic Details
Main Author: (NIM 29105331), Anita
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/5749
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Institution: Institut Teknologi Bandung
Language: Indonesia
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