ANALYZE FACTORS AFFECTING CUSTOMERâS PURCHASE INTENTION IN SHOPPING TOWARDS PERSONAL CARE PRODUCTS
The cosmetic sector in Indonesia continues to experience an increase in demand and also a trend until 2021. Based on a report from IFFCI (2019), determining that the GDP growth rate was more than 5% in the last two years, analysts predict that in the next 10 to 15 years, Indonesia will rose to the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57570 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The cosmetic sector in Indonesia continues to experience an increase in demand and also a trend until 2021.
Based on a report from IFFCI (2019), determining that the GDP growth rate was more than 5% in the last
two years, analysts predict that in the next 10 to 15 years, Indonesia will rose to the top five of the Asian
personal care product market. Based on the data above, there is potential for the personal care business to
thrive as it rises in a fast sprint. With this potential, knowledge of customers is needed by a company
because more and more personal care products on the market will definitely increase competition. This
phenomenon reversed the situation with The Daily Maiimi company which had unsatisfactory sales and
attracted the attention of The Daily Maiimi to study in depth about customer purchase intentions for
personal care products. The purpose of this study is to analyze the factors that influence customer purchase
intentions. This research uses quantitative method with SPSS program to process the data. The results show
that of the variables that can be grouped into 8 main factors which will later be recommended for The Daily
Maiimi. |
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