ANALYZE FACTORS AFFECTING CUSTOMERâS PURCHASE INTENTION IN SHOPPING TOWARDS PERSONAL CARE PRODUCTS
The cosmetic sector in Indonesia continues to experience an increase in demand and also a trend until 2021. Based on a report from IFFCI (2019), determining that the GDP growth rate was more than 5% in the last two years, analysts predict that in the next 10 to 15 years, Indonesia will rose to the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57570 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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