PROPOSED MARKETING STRATEGY FOR NVIDIA INDONESIA TO INCREASE SALES REVENUE BY FOCUSING ON PC NOTEBOOK EXISTING CUSTOMERS

• Main Author: Purba, Elysabet
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/57663
• Institution: Institut Teknologi Bandung

Nvidia Indonesia is a representative of Nvidia Corporation, a multinational company that designed and the inventor of graphics processing unit which creates interactive graphics on laptops, workstations, mobile devices, notebooks, PCs, and More. Nvidia operated in Indonesia under Singapore Office part of ANZ-SEA region. Nvidia controlled 80% of dedicated GPU market worldwide with 20% market share in Indonesia. Even though the revenue in 2020 increase compare to 2019 despite the Covid-19 pandemic impact to the traditional PC market, but Nvidia Indonesia booked only 18% of GPU brand share in Indonesia. Nvidia Indonesia to facing some external and internal factors that could affect Nvidia’s ability to increase revenue and seizing the existing PC Notebook consumers. The research is conducted to determine the reason or main factors that causes these problems. SWOT analysis showing that dependency on OEMs, gaming growth, domination of onboard processor and market that not well-educated about the advantages of dedicated GPUs are main challenge for Nvidia. Using Diamond Model Strategy to analyze further of Nvidia capability and Ansoff Matrix for marketing strategic formulation to find possible solutions to solve this business issue.