PROPOSED MARKETING STRATEGY TO IMPROVE VISIT INTENTION OF DOMESTIC VISITORS (CASE STUDY: CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK)

Tourism in Indonesia offers various tourism destination, one of them is CiletuhPalabuhanratu UNESCO Global Geopark (CPUGGp) which located in Sukabumi Regency, West Java. CPUGGp as a tourism destination offers three main activities that is aligned with geopark aspects, which are geodiversity, bi...

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Bibliographic Details
Main Author: Hilya Kamila, Afifa
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/57673
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Institution: Institut Teknologi Bandung
Language: Indonesia