MARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS

To improve income, every businessman will use many strategies so that consumer will buy their product. One of those strategies is doing a promotion. With promotion, a businessman will have to spent some money so that he will get return that is equal or more to the money that he spent. The promoti...

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Main Author: Dimanda, Supra
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57688
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:57688
spelling id-itb.:576882021-08-26T05:56:15ZMARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS Dimanda, Supra Indonesia Final Project Markowitz Model, return, promotion INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/57688 To improve income, every businessman will use many strategies so that consumer will buy their product. One of those strategies is doing a promotion. With promotion, a businessman will have to spent some money so that he will get return that is equal or more to the money that he spent. The promotion which one have to spent money in order to gain more as an investment that has a return with its own risk can be classified as an invenstation that has its own return and risk. Markowitz Model can be used in order to improve return with every possible risk. Markowitz model as one of many used models by investor to maximize their portfolio return, will be applicated into marketing through promotion. A promotion that is optimum that can make every money that is spent will get a maximum return will be achieved by doing modification to the Markowitz model. In the end, Markowitz Model can be used for analysis not only for assets but also discount products. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description To improve income, every businessman will use many strategies so that consumer will buy their product. One of those strategies is doing a promotion. With promotion, a businessman will have to spent some money so that he will get return that is equal or more to the money that he spent. The promotion which one have to spent money in order to gain more as an investment that has a return with its own risk can be classified as an invenstation that has its own return and risk. Markowitz Model can be used in order to improve return with every possible risk. Markowitz model as one of many used models by investor to maximize their portfolio return, will be applicated into marketing through promotion. A promotion that is optimum that can make every money that is spent will get a maximum return will be achieved by doing modification to the Markowitz model. In the end, Markowitz Model can be used for analysis not only for assets but also discount products.
format Final Project
author Dimanda, Supra
spellingShingle Dimanda, Supra
MARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS
author_facet Dimanda, Supra
author_sort Dimanda, Supra
title MARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS
title_short MARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS
title_full MARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS
title_fullStr MARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS
title_full_unstemmed MARKOWITZ MODEL MODIFICATION IN ALLOCATION FOR THREE DISCOUNT PRODUCTS
title_sort markowitz model modification in allocation for three discount products
url https://digilib.itb.ac.id/gdl/view/57688
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