DETERMINING FACTORS THAT INFLUENCE INDONESIAN CONSUMERSâ SUSTAINABLE PURCHASE BEHAVIOR (CASE STUDY OF DOSOON)
Consumer demand for goods and services has expanded dramatically over the years, and this extravagant consumption by society causes many problems to the environment and society. Regardless of the facts, people’s awareness and intention to buy sustainable products and services have started to incr...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57699 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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