NEW PRODUCT DEVELOPMENT BASED ON CUSTOMER EXPERIENCE (CASE STUDY: AUGMENTED REALITY (AR) TECHNOLOGY SYSTEM OF N?U)
The main challenge for most businesses is determining how to create the right product for the right target market. Especially for companies that use a customized system. Customer behavior must be taken into account when developing a strategy and product for this type of business. N?U is a new compa...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57853 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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