PROMOTION STRATEGY TO INCREASE VISIT INTENTION OF WEST JAVA CITIZENS IN COVID-19 PANDEMIC SITUATION (CASE STUDY: CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK)

The Covid-19 pandemic is a challenge for the world community. Many business sectors have been affected and have experienced a decline due to this pandemic. One of them is tourism which is one of the biggest contributors to the country's foreign exchange. CiletuhPalabuhanratu UNESCO Global...

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Bibliographic Details
Main Author: Nugraha, Ivan
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/57950
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Institution: Institut Teknologi Bandung
Language: Indonesia