BUILDING AN EFFECTIVE BRANDING STRATEGY: A STUDY CASE OF RAIMENT_ID

• Main Author: Namas Iskandar, Marcellinus
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/57980
• Institution: Institut Teknologi Bandung

Since the civilized era, branding has played a very important role in business activities which when people recognize the brand, they have a perceived perception of the object. Seems simple and practical, many people mistakenly think that brand-building is an easy thing to do and therefore many busi...