FACTORS INFLUENCING PURCHASE INTENTION OF ELANCING USING UTAUT MODEL : A CASE STUDY OF MAHAJASA
Technology advancements have given rise to a new labor market mechanism known as elancing, where people could purchase freelance services through online sites. Following the trend, Mahajasa as a freelance marketplace startup has to compete with other existing competitors in Indonesia. Established fo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57982 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |