THE INFLUENCING OF CUSTOMERâS PERCEPTION TOWARD GREEN ADVERTISING ON PURCHASE INTENTION: A CASE STUDY OF FARVEN
Sustainability has become a significant concern for business actors in the fashion sector. In the last decade, consumers want products that are more environmentally friendly and socially responsible. Based on previous research, it is argued that the trend in the fashion business is carried out to re...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57984 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |