IMPACT OF DIGITAL SUPPLY CHAIN- INCREASING COMPETITIVE ADVANTAGE AND SUSTAINABILITY OF STARBUCKS
The paper focuses on the goal of identifying a correlation between the implementation of digital supply chain of a specific multinational chain of coffeehouses and roasteries and its increase of sustainability and competitive advantage. Hence, the paper could offer a deeper understanding on the im...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61045 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The paper focuses on the goal of identifying a correlation between the implementation of digital supply
chain of a specific multinational chain of coffeehouses and roasteries and its increase of sustainability
and competitive advantage. Hence, the paper could offer a deeper understanding on the importance of
digital supply chain and its direct and indirect affects towards a company’s sustainability and
competitive advantage. The correlation is identified using a desk research study where secondary data
would be collected. This would minimize biasness within the research and produce highly descriptive
quantitative data. The correlation is made from a correlation analysis of the company’s information
regarding its before and after year of implementing digital supply chain and the number of competitive
advantages that they have gained. Through implementing the correlation analysis, the results show that
there is a positive correlation between the relationship of implementing digital supply chain and the
increase of sustainability and competitive advantages |
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