IMPACT OF DIGITAL SUPPLY CHAIN- INCREASING COMPETITIVE ADVANTAGE AND SUSTAINABILITY OF STARBUCKS

• Main Author: Mark, Amanda
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/61045
• Institution: Institut Teknologi Bandung

The paper focuses on the goal of identifying a correlation between the implementation of digital supply chain of a specific multinational chain of coffeehouses and roasteries and its increase of sustainability and competitive advantage. Hence, the paper could offer a deeper understanding on the importance of digital supply chain and its direct and indirect affects towards a company’s sustainability and competitive advantage. The correlation is identified using a desk research study where secondary data would be collected. This would minimize biasness within the research and produce highly descriptive quantitative data. The correlation is made from a correlation analysis of the company’s information regarding its before and after year of implementing digital supply chain and the number of competitive advantages that they have gained. Through implementing the correlation analysis, the results show that there is a positive correlation between the relationship of implementing digital supply chain and the increase of sustainability and competitive advantages