THE IMPACT OF BRAND IDENTITY ON BRAND LOYALTY OF VIDEO GAME COMPANIES: A CASE STUDY OF BLIZZARD ENTERTAINMENT
The video game industry is a big industry, seeing as the estimation of video game players or “gamers” in 2020 reaching 2,7 billion. While the global market of video games is valued to an estimate of $155 billion. One example of a video game company would be Blizzard Entertainment, a video game devel...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61052 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |