THE IMPACT OF FILM PIRACY ON CUSTOMER BEHAVIOR TOWARD INDONESIAN FILM MARKET: CASE STUDY OF BANDUNG CITY
Indonesia is one of the biggest country in the world that consumed pirated contents. It is concerning the film industry for the long term since it can potentially reduce the customers for legal film platforms like theater and streaming service. This study is aim to analyze the factors that influen...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61058 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |