THE IMPACT OF FILM PIRACY ON CUSTOMER BEHAVIOR TOWARD INDONESIAN FILM MARKET: CASE STUDY OF BANDUNG CITY
Indonesia is one of the biggest country in the world that consumed pirated contents. It is concerning the film industry for the long term since it can potentially reduce the customers for legal film platforms like theater and streaming service. This study is aim to analyze the factors that influen...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61058 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Indonesia is one of the biggest country in the world that consumed pirated contents. It is concerning the
film industry for the long term since it can potentially reduce the customers for legal film platforms like
theater and streaming service. This study is aim to analyze the factors that influence Indonesian to watch
a pirated film. The author uses qualitative approach where the questionnaire will be given to a sample
size. From the data collection, the two factors that influence this behavior is because of the regulation
is not implemented optimally and the variety of film catalogue of the theater and streaming services
that still can’t compete with illegal platforms. This issue will always arise in Indonesia unless major
change happen from all the major stakeholders that can influence the piracy in film industry. |
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