THE IMPACT OF FILM PIRACY ON CUSTOMER BEHAVIOR TOWARD INDONESIAN FILM MARKET: CASE STUDY OF BANDUNG CITY

• Main Author: Ahmad Farisi, Faza
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/61058
• Institution: Institut Teknologi Bandung

Indonesia is one of the biggest country in the world that consumed pirated contents. It is concerning the film industry for the long term since it can potentially reduce the customers for legal film platforms like theater and streaming service. This study is aim to analyze the factors that influence Indonesian to watch a pirated film. The author uses qualitative approach where the questionnaire will be given to a sample size. From the data collection, the two factors that influence this behavior is because of the regulation is not implemented optimally and the variety of film catalogue of the theater and streaming services that still can’t compete with illegal platforms. This issue will always arise in Indonesia unless major change happen from all the major stakeholders that can influence the piracy in film industry.