MEASURING ADVERTISEMENT EFFECTIVENESS OF INDONESIAN FOOD & BEVERAGE BUSINESSES FROM HOW THEY ADAPTED THEIR ADVERTISING METHODS TO THE COVID-19 PANDEMIC
The COVID-19 pandemic roughed up everything and everyone in business, including the restaurant businesses of the F&B industry in Indonesia, the purpose of this paper is to look at how businesses in the industry implemented and/or adjusted their advertising methods to the COVID-19 pandemic, the c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61062 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |