ANALYSIS ON CONSUMER INTENTION OF USE DIGITAL WALLET DURING COVID-19 IN INDONESIA

• Main Author: Natasha Marsha, Annisa
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62634
• Institution: Institut Teknologi Bandung

Technological advancements have changed the payment system in commercial transactions, which previously relied solely on cash and has now evolved into a more efficient and cost-effective non-cash system. For many Indonesians, using e-wallets to transfer payments straight from their bank accounts to shops is becoming a more appealing option. But according to data obtained from Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) in Q2 2019-2020, users of Gopay, OVO, DANA, Shopee Pay, and LinkAja in Indonesia are still low, which fewer than 7% of the population. However digital wallets are the fastest-climbing payment method in Indonesia. They’re growing at a compound annual growth rate of 47% to 2021. It indicates that digital wallet has a potential power to grow in Indonesia. Fintech companies need to understand what factors are considered by consumers in adopting or using digital wallets and find out the strategy that can help to increase the number of digital wallet users in Indonesia. Basically, this research use UTAUT and UTAUT 2, and another two journals to construct the model. So the variable that being used in this research are performance expectancy, effort expectancy, social influence, facilitating conditions, price value, innovativeness, and technology security. Beside that, as the COVID-19 pandemic spreads, governments in an increasing number of nations are taking steps to encourage contactless payments. So added perceived risk, perceived usefulness, and government support as constructs in the model. After collecting 100 questionnaire data, the principal component analysis (PCA) was tested using SPSS and the outer and inner research models were tested using the SEM-PLS method. Based on the PCA results, from 11 variables and 28 indicators there were reduced to 8 variables and 26 indicators. The inner model is tested using the T test. It is found that perceived risk and government support affect perceived usefulness. Then, performance expectancy, price value, and perceived usefulness affect the intention to use a digital wallet/e-wallet. Based on these variables, several recommendations or strategies that can be given are compiled.