ORGANIZATIONAL COMPETITIVENESS: ETHNOGRAPHIC STUDY FOR AN EFFECTIVE REWARD AND COMPENSATION IN NURAMA BRANDS
The fashion industry is growing fast throughout the world, especially in Indonesia. Nurama responds to the demand of the market for fashion that has increased over the time. Nowadays in fast moving and busy era, Nurama give a solution to many women who are confused about what to wear on many occasio...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63505 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The fashion industry is growing fast throughout the world, especially in Indonesia. Nurama responds to the demand of the market for fashion that has increased over the time. Nowadays in fast moving and busy era, Nurama give a solution to many women who are confused about what to wear on many occasions. Located on PGMTA (Pusat Grosir Metro Tanah Abang) Jakarta, the huge fashion wholesale in Southeast Asia. The projection revenue of fashion market online in Indonesia reach US$13,223 million in last 2021, and increase 34% more than last years, as a fashion wholesaler, Nurama should not pass up this opportunity. Nurama needs to increase employee’s performance by motivate them better by evaluated the reward and compensation system. Ethnographic method such a Domain analysis, Taxonomic analysis, Component analysis and Theme analysis use in this research to find an effective and suitable enough Nurama reward and compensation system for all Nurama employee. |
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