PROPOSED BRAND AWARENESS ENHANCEMENT AND DIGITAL MARKETING STRATEGY FOR PT GULF OIL LUBRICANTS INDONESIA
With the growth in vehicle volume and lubricant consumption in Indonesia, which continues to grow, the automotive lubricant market in Indonesia is very developed and has many players, both from within and outside the country. PT Gulf Oil Lubricants Indonesia is a subsidiary of Gulf Oil International...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63566 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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