ESTABLISHING A COMPREHENSIVE AND EFFECTIVE BANKING CHANNEL STRATEGY
The banking industry in Korea has been changing rapidly due to digitalization and the prolonged COVID-19 pandemic. These have resulted in changes in customers' behavior patterns for bank transactions and preferences for using banking channels. In response to these changes, over the past few yea...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63578 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |