PROPOSED MARKETING STRATEGY FOR INTERNATIONAL MARKET EXPANSION ( CASE PT BRODO GANESHA INDONESIA EXPORT TO JAPAN)
The footwear industry plays an increasingly important role in Indonesia's manufacturing sector. Indonesia was the sixth-largest exporter of leather footwear in 2019-2020, accounting for 4.6 percent of worldwide exports worth US$2.2 billion. This data alone has given a positive inclusion for PT...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63624 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |