IMPROVING CUSTOMER AWARENESS OF HEMP FABRIC AND PROPOSED STRATEGY OF INNOVATION IN SUSTAINABILITY FOR THE FASHION INDUSTRY (AN EMPIRICAL STUDY AT PINESWOOD)
Fast fashion and sustainability fashion are concepts that are widely adapted by fashion brands in the current era, but have opposite perspectives. PINESWOOD is a fashion brand that plans to carry the trend of sustainability. By using an environmentally friendly fabric called Hemp Fabric which is...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/64025 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |