ANALYZING THE CHOOSING OF E-COMMERCE USE AMONG FASHION SMALL MEDIUM ENTERPRISE (SME’S) IN INDONESIA

ANALYZING THE CHOOSING OF E-COMMERCE USE AMONG FASHION SMALL MEDIUM ENTERPRISE (SME’S) IN INDONESIA

The purpose of this study is to investigate and describe specifically how far the influence of performance expectancy, facility conditions, anxiety, self-efficacy, and habit of fashion SMEs to use of e-commerce. The analysis technique used in this study is with assessing at the significance of the d...

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Bibliographic Details
Main Author: Yudhistira, Danindra
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64396
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/64396

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