ANALYZING THE CHOOSING OF E-COMMERCE USE AMONG FASHION SMALL MEDIUM ENTERPRISE (SMEâS) IN INDONESIA
The purpose of this study is to investigate and describe specifically how far the influence of performance expectancy, facility conditions, anxiety, self-efficacy, and habit of fashion SMEs to use of e-commerce. The analysis technique used in this study is with assessing at the significance of the d...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64396 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
