UNDERSTANDING FACTORS INFLUENCING THE INTENTION IN USING E-COMMERCE AS B2B AND B2C MARKETING MEDIA: A CASE STUDY OF SMALL AND MEDIUM FASHION ENTERPRISES IN BANDUNG
Digital development encourages people to use e-commerce platforms when looking for products and shopping. Fashion is a commodity that dominates e-commerce. One of the creative cities in Indonesia that develops its fashion sector is Bandung. Fashion businesses in Bandung have expanded to e-commerce,...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38419 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |