A STUDY TO ANALYZE CROSS SELLING OF MIND BLOWON STUDIO BY LOOKING AT CUSTOMER INTIMACY

Mind Blowon Studio is one of the Animation companies in Indonesia that has carried out cross-selling strategies since 2016. Meanwhile, if they want to increase their sales revenue from cross-selling they must do it successfully because successful cross-selling requires customer intimacy and detailed...

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Bibliographic Details
Main Author: Sirumapea, Elisabeth
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64411
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Institution: Institut Teknologi Bandung
Language: Indonesia
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