EXPLORING THE ANTECEDENTS AND CONSEQUENCES OF USER-GENERATED CONTENT TOWARD SMALL MEDIUM-SIZED ENTERPRISES ON TWITTER CASE STUDY: FOOD AND BEVERAGES INDUSTRY AT GREATER JAKARTA AREA
Twitter is now becoming a popular microblogging platform due to its improvement on some features. Similar to other social media, Twitter is also perceived to be a platform for the users to share their thoughts and feelings toward something they experience in a real time since it can be operated well...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64426 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |