THE EFFECT OF ONLINE COMMUNITY AND ONLINE ADVERTISEMENT TOWARDS PURCHASE INTENTION OF HEALTH CARE PRODUCT: CASE STUDY OF GEA MEDICAL
The growth of social media users in Indonesia increases significantly each year, especially on Instagram as the most used social media platform. This phenomenon is coherent with the emerging trend of online communities in Indonesia and this is seen by many companies, especially GEA Medical as an opp...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64494 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |