DELPHI-BASED ANALYSIS ON CUSTOMER EXPECTATION AND PERCEPTION TOWARD NAJIS PURIFIED SOAP: CASE STUDY OF HALAL NANO SOAP
The halal industry in Indonesia is overgrowing, especially during the pandemic era. Consumers become highly conscious of their health and lifestyle that prevent illness and have a longer life. Consumers' behavior toward halal products increases due to the high awareness of halal. Through t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64538 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |