AN EXPLORATION OF THE CUSTOMER BEHAVIOUR TOWARDS SEKAâS ORGANIC SOAP: A BANT FRAMEWORK RESEARCH
SEKA is an organic soap company which pivoting their market to B2B market which is hotel and resort, from previously targeting retail market. SEKA have been trying to penetrate several hotel but didnt find any attraction from the market, thus behaviour analysis is conducted to find out the imp...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64568 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |