THE STUDY OF CUSTOMER INTEREST, ENGAGEMENT, AND VISIT INTENTION TOWARDS OFFICIAL BALI’S LUXURY HOTEL PROMOTIONAL VIDEO ON YOUTUBE

Bali is one of the well-known tourist destination islands in Indonesia and luxury hotel business has been rapidly growing in Bali from 2017 to 2018 which is likely to keep rising as hotel developers are keen to develop more hotels in Bali in accordance with the visitor’s growth. In this luxury hotel...

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Bibliographic Details
Main Author: Nadya Subandi, Valentina
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64579
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Institution: Institut Teknologi Bandung
Language: Indonesia