THE STUDY OF CUSTOMER INTEREST, ENGAGEMENT, AND VISIT INTENTION TOWARDS OFFICIAL BALIâS LUXURY HOTEL PROMOTIONAL VIDEO ON YOUTUBE
Bali is one of the well-known tourist destination islands in Indonesia and luxury hotel business has been rapidly growing in Bali from 2017 to 2018 which is likely to keep rising as hotel developers are keen to develop more hotels in Bali in accordance with the visitor’s growth. In this luxury hotel...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64579 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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