âI FEEL LIKE SHOPPING TODAYâ¦â: ANALYSIS OF EXTERNAL AND SITUATIONAL FACTORS TOWARD ONLINE IMPULSE BUYING BEHAVIOR AMONG GENERATION Z AGED 18-24 YEARS
In the past few decades, technology has surely changed, especially in information technology. For instance, smartphone is now one of the most used and important electronics for people right now because people from any generations use smartphone. They use it not only for taking photos or messaging...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64681 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |