DEVELOPMENT OF AN IMPULSE BUYING MODEL IN SOCIAL COMMERCE-BASED SHOPPING ACTIVITIES
The presence of technology has changed shopping behavior from traditional commerce to digital commerce or electronic commerce. Social media, which was originally a place to share activities, is now transformed into a new trading space known as social commerce. Social commerce is a method of shopp...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77702 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |