THE CORRELATION BETWEEN CREDIBILITY AND INTENTION TO FOLLOW TRAVEL BLOGGER’S INSTAGRAM

• Main Author: G A Widya Pramesti Arimartha, I
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64684
• Institution: Institut Teknologi Bandung

Traveling is one of the most favorite activities that people do these days. These travelers usually read the reviews online and search for a certain places through the Internet. Since most people believe third party review, many brands or companies hire certain influencers who have a suitable backgr...