MICROWD : APPLICATION DEVELOPMENT FOR CROWDSOURCING MARKETING WITH QUALITY ASSURANCE AND INCENTIVE MECHANISMS

Crowdsourcing is one trend that is widely used by companies in helping work. Crowdsourcing is defined as an activity carried out by a company, which takes one of the functions of work that should be done by its employees to be publicly disseminated. Marketing is a managerial process carried out b...

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Bibliographic Details
Main Author: Alfianti, Henny
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64786
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Institution: Institut Teknologi Bandung
Language: Indonesia