PROPOSED MARKETING STRATEGY TO INCREASE VIDIO.COM SVOD USERS THROUGH CUSTOMER ACQUISITION, PRODUCT PREFERENCE AND RETENTION
The potential in the video streaming market is derived by the growing revenue in the video streaming market and the high consumption towards entertainment. In Indonesia, the daily rate of entertainment activities is contributed by 83% of Indonesians watching videos online. This led to the intense co...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65231 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |