PROPOSED MARKETING STRATEGY TO INCREASE VIDIO.COM SVOD USERS THROUGH CUSTOMER ACQUISITION, PRODUCT PREFERENCE AND RETENTION

PROPOSED MARKETING STRATEGY TO INCREASE VIDIO.COM SVOD USERS THROUGH CUSTOMER ACQUISITION, PRODUCT PREFERENCE AND RETENTION

The potential in the video streaming market is derived by the growing revenue in the video streaming market and the high consumption towards entertainment. In Indonesia, the daily rate of entertainment activities is contributed by 83% of Indonesians watching videos online. This led to the intense co...

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Bibliographic Details
Main Author:	Satya Dorothea Tumiwa, Eka
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/65231
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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