PROPOSED SOCIAL MARKETING CAMPAIGN TO INCREASE BLOOD DONATION AND ACTIVE USERS IN REBLOOD APPLICATION ( CASE STUDY: PT GAYA HIDUP SEHAT)
Reblood is a mobile application that operated independently with social and humanitarian missions to help people build a healthy lifestyle by donating blood regularly and connecting people that need blood transfusion with the donors quickly and precisely. To run its mission, Reblood had collaboratio...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65234 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |