BUSINESS STRATEGY OF PTAI TO ENHANCE CORPORATE BRANDING AND ACHIEVE SUSTAINABLE GROWTH DURING THE UNCERTAIN CIRCUMSTANCES OF THE CONSTRUCTION INDUSTRY DUE TO COVID 19-PANDEMIC IN INDONESIA
Pandemic COVID-19 that struck the world, including Indonesia, has drastically changed the business environment and competition. As a result, many companies re-align their business strategies to win the competition and, most importantly, obtain a Sustainable Competitive Advantage (SCA) level in the c...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65391 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |