PROPOSED MARKETING STRATEGIC INITIATIVES OF INTERNATIONAL MAKEUP BRAND (MAYBELLINE) TO ATTRACT GEN-Z SEGMENT IN INDONESIA
Worldwide cosmetics business had strong turbulence during pandemic period and having the first negative evolution at -8% in 2020 after experienced growth era since year 2000, due to mobility restriction that implemented around the world. Indonesia was also facing the same challenges as others with e...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65396 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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