PROPOSE MARKETING MIX STRATEGY FOR HOUSE OF FERMENTATION

Indonesia has a demographic advantage in the form of a population of 260 million people, making it the world's fourth most populous country. People became more cognizant of the importance of health after the COVID-19 pandemic. And the market for health drinks, as well as a healthy lifestyle, is...

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Bibliographic Details
Main Author: Melvin, Alfred
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/65606
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Institution: Institut Teknologi Bandung
Language: Indonesia