ANALYSIS OF STRATEGIES TO REDUCE THE COST OF PRODUCTION IN LIQUID PHARMACEUTICAL PRODUCTS (CASE STUDY HERBAL COUGH SYRUP)
One of the growing pharmaceutical markets is the herbal medicine market. As a pharmaceutical industry that produces herbal medicines, PT XYZ Farma must be able to answer the market opportunities. The competitive advantage is the key for companies in a competitive market. The company's comp...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66111 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |